Tourism Minister and Longford-Westmeath TD, Peter Burke, is meeting with 600 tourism industry leaders from around the country to highlight priorities for the year ahead.
It kickstarts a new marketing strategy by Tourism Ireland which plans to grow the overseas visitor spend for the island of Ireland to €10 billion euro annually by 2031.
Alice Mansergh, chief executive of Tourism Ireland, says despite an uncertain world right now, consumers overseas still want to travel - and Ireland is open for business.