Brazilian beef and other meat products will be banned from entering the EU from September.
The European Commission made the announcement due to the country's use of antibiotics in animals.
The bloc hasn't allowed farmers to use antimicrobials to promote growth or yield in livestock since 2022.
Connacht IFA Chairperson Brendan Golden feels its a step in the right direction:
It remains to be seen if products from Argentina and Uruguay will be included in the future.
Brendan says the fight for Irish farmers continues:
IFA Livestock Chair Declan Hanrahan has said the announcement is a wakeup call for those that think cheap unregulated southern hemisphere beef imports are suitable to replace Irish and EU beef production.
He's calling on factories and Bord Bia must step up to the plate and use these latest concerns around antibiotic usage in Brazil to return the full value of Irish beef.