A local childcare provider says recruitment remains one of the biggest challenges within the sector.
Grovelands CEO Regina Bushell believes pay and conditons must improve to entice people to work in the industry.
The midlands based childcare provider employs over 130 staff and looks after almost 800 children.
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The nominated Image magazine CEO of the Year believes Government are moving towards a graduate led workforce with candidates needing more requirements to apply for jobs.
She's working with a number of lobby groups on staffing issues:
