Advertisement
The Bottom Line

LISTEN: Lough Ree Distillery takes part in innovative new e-label system

Nov 24, 2021 10:59 By Shannonside News
LISTEN: Lough Ree Distillery takes part in innovative new e-label system
Share this article

Lanesboro distillery has taken part in an innovative new European program designed to help local products reach international markets.

U label is a consumer-friendly label platform that's been launched through a collaboration between Spirits Europe, which represents spirits companies, and CEEV the voice of European wine sectors.

The platform will enable international customers of Lough Ree Distillery in Lanesboro to access information via QR code technology about the spirits products they produce.

Advertisement

The new program means companies will avoid the waste and cost on printing labels for multiple languages for their products, with the physical labels replaced by E labels in the consumers native language.

I've been speaking to Mike Clancy, Co-founder of the distillery about how the programme will fit into the business:

Share this article
Advertisement
Advertisement

Shannonside Newsletter

Sign up now to keep up to date with the latest news.

Processing your request...

You are subscribed now! please check your email to confirm your subscription.

Copyright © 2024 Shannonside FM. Developed by Square1 and Powered by PublisherPlus