A farmers' protest today will call for the Bord Bia chair to step down.
The IFA has decided to continue the demonstration outside Bord Bia's offices in Dublin until Larry Murrin resigns or is removed.
It took the decision after a meeting yesterday over his importation of some Brazilian beef last year in his role as CEO of Dawn Farm Foods.
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Irish Farmers' Association President Francie Gorman says there's strong opposition to him staying on as chair:
