Failte Ireland in Athlone today to hear about impact of Hidden Heartlands first year

Fáilte Ireland’s is hosting its board meeting in Athlone today for the first time.

As part of the meeting, local tourism providers will have an opportunity to present directly to the Authority on the impact that the Hidden Heartlands brand is having on their business in terms of revenue and visitor numbers one year on.

It’s hoped the brand, which was launched in April 2018, will support the development of tourism across the Midlands region.


Chair of the Board Michael Cawley says they are hoping they will be able to hear first hand how the new brand is helping generate more business in the region.