A Roscommon artist is encouraging people to buy local in a Green Friday initiative to combat Black Friday.
According to print-maker Vera Gaffney, the campaign aims to highlight quality Irish goods and support the creative community on one of the busiest shopping days of the year.
The world-famous Kilkenny shop, which is a champion of small independent businesses and artists, is leading the nationwide initiative.
Over €50million was spent over the course of the Black Friday weekend last year, and the new campaign hopes to remind consumers of the power they have, as well as the difference they can make to the lives of businesspeople across Ireland’s towns and villages.
Vera says people are starting to turn away from throwaway-culture to seek out quality instead: