Breakfast conference held to develop a business brand for Co. Longford

Work on developing a brand for County Longford has begun with a high level breakfast briefing this morning.

Center Parcs CEO, Martin Dalby, Dalton Philips, CEO of Dublin Airport Authority and Mark McGovern of Failte Ireland’s Hidden Heartlands gave presentations to local businesses on how their organisations have developed their brands.

They also offered advice on taking a concept and translating it into stage to marketing strategies and in turn increasing customers and visitors.

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Suppored by the Local Enterprise Office, the event was organised by Longford Chamber of Commerce,

President Niamh Donlon outlines the huge opportunity the county can capitalize on if everyone works together.