Tourism Ireland defends promotion of Leitrim since Brexit vote

Tourism Ireland has defended its efforts to counteract the effects of Brexit on tourism in Leitrim.

In response to a parliamentary question from TD Tony McLoughlin querying what the body was doing to negate the impact of Brexit on the northwest, the body responded that it as dealing with the issues very seriously in relation to its possible impact on Ireland

Margaret O’Reilly, head of corporate and industry communications, claims that one strategy for dealing with the impact of Brexit on the northwest is related to focusing on ‘culturally’ curious tourists who are less affected by currently fluctuation.

It’s also claimed that market diversification away from traditional areas such as the UK towards mainland Europe and the US are possible areas of growth for the tourism market.

It is also claimed that Leitrim features as a key part of various international promotional campaigns from Tourism Ireland and that representatives from Leitrim county council also met with Tourism Ireland members when Cathaoirleach Mary Bohan, as well as CE Frank Curran, visited New York for a St Patrick’s day event last month.